*ATLANTA — Browntoybox.com, an online monthly subscription service created to culturally affirm and celebrate the awesomeness of Black children with toys, games, books, and room décor, launched today.
The service will deliver items from major brands such as Mattel, Fisher Price and Simon Schuster, as well as culturally curated products from smaller but dynamic Black-owned brands such as Brave Rave Books, Brite Colours, Obi and Titi, other up-and-coming authors, toy makers, and room décor designers.
“Brown Toy Box is about so much more than gaining subscribers and amassing customers. We are committed to changing the social dialogue and the daily realities of how Black children see themselves and others that look like them,” said Terri-Nichelle Bradley, Founder & Principal of Play. “Uplifting and empowering Black children is mission critical for Brown Toy Box, we want to end self-hate and foster self-love, that starts with Black children being surrounded with positive images of themselves.”
Bradley formerly led Playground Public Relations, a PR and community relations agency that assisted with connecting brands with African American audiences, specifically moms. Because of a shared mission, Brown Toy Box has signed Mocha Moms, Inc., the premiere voice for mothers of color, as it philanthropic partner. Mocha Moms Inc., will receive ten percent of each initial subscription to the service.
“As mothers of color who care deeply about making sure our children feel comfortable in their own skin, we know all too well the importance of exposing our black and brown children to culturally relevant products,” said Kuae Mattox, national president of Mocha Moms, Inc. “We are thrilled to be a part of this exciting new online service that will help our children feel stronger and more confident through fun, play and learning.”
Brown Toy Box will ship culturally affirming items for children ages 0-12. Subscriptions cost $34.99 monthly, with no contracts required. The service is now open to subscribers, first boxes will ship in November, just in time for the holidays.
About Brown Toy Box
Brown Toy Box is an online monthly subscription service dedicated to affirming beauty, building confidence, and self-esteem in Black children through play and fun. Brown Toy Box has actively secured relationships with some of the largest toy manufactures and publishing houses but is mindfully committed to culturally curating products and developing distribution opportunities for smaller-known minority owned brands.
The company’s socially responsible mission encourages the promotion of children to books, toys, and decor that look like them. For more information, visit www.browntoybox.com, follow us on Twitter at twitter.com/BrownToyBox, visit our blog, Brown Toy Talk on the website, or find us on Facebook at https://www.facebook.com/browntoybox/.