*Tarik “Black Thought” Trotter, the lead MC of The Roots, also takes the lead in a new marketing campaign designed to attract more African-American visitors to his hometown of Philadelphia.
The “Visit Philly” campaign launched Tuesday night at restaurant and jazz bar SOUTH, screening the campaign’s documentary-style travel series, “We Got You,” which follows Black Thought and his famous friends as they roll through the City of Love’s parks, restaurants and landmarks.
Each of the campaign’s five videos focuses on a different aspect of the city: culture, food, history, shopping and the outdoors.
Throughout the videos, you’ll see Black Thought ordering cheesesteaks from Max’s Steaks alongside Dustin Ross, playing Skee-Ball at Spruce Street Harbor with Vanessa Simmons and wandering through Philadelphia’s Magic Gardens.
“We’re tapping into the energy of the black travel movement in our newest campaign inviting African-American travelers to visit,” Jenea Robinson, senior media relations manager of Visit Philadelphia, said in a statement. “The videos have an insider feel that will resonate with this audience and spark word-of-mouth and social sharing from residents, visitors, media, and influencers. As far as we know, no other destination marketing organization is speaking to African-American travelers in this way.”
Visit Philly partnered with two area marketing agencies, including Skai Blue Media and the Palette Group, to create the series. The videos were produced by New York-based production company Fictionless.
Watch the trailer, followed by the five videos in Visit Philly’s “We Got You” series below: