*New York – iHeartMedia, the No. 1 commercial podcast publisher globally according to Podtrac, and Charlamagne Tha God, one of the most influential and authoritative voices in media, announced today a historic joint venture partnership to launch “The Black Effect Podcast Network.”
The Black Effect Podcast Network is positioned to become the world’s largest podcast publisher dedicated to Black listeners, bringing together the most influential and trusted voices in black culture for stimulating conversations around social justice, pop culture, sports, mental health, news, comedy and more.
The multi-genre venture will feature a luminous roster of marquee talent and culture-shifting voices committed to enlightening, educating and entertaining audiences curated by Charlamagne himself. The programming will provide a bridge to understanding information and interaction rooted in diverse perspectives.
“Blackness has an immediate, culture shifting effect on everything,” said Charlamagne. “Blackness controls the cool. Blackness is the culture, but Black Voices are not monolithic. The only way to appreciate the diversity of thought and experiences in Black culture is to build a platform for those voices to be heard. Unapologetically Black experiences, unapologetically Black thought, unapologetically Black ideas. Black, Black, Blackity Black, Black, Black, Black. Everything Black. Black Everything. The vision for The Black Effect is to amplify, elevate, and empower emerging and established talent. Our goal is to shift the narrative from Black creators signing transactional deals, to instead forming legacy partnerships that build generational wealth while allowing each creative to have an equitable stake in their future. As a long-time partner of iHeart, it’s an honor to make history with them.”
The Black Effect Podcast Network creatives will include comedian/actress Jess Hilarious, Social Justice Activist Tamika Mallory, American attorney and TV Host Eboni K. Williams and many more. The Black Effect Podcast Network has also partnered with other widely successful podcasts like “All The Smoke,” “Drink Champs” and “The 85 South Show,” and will debut with 18 podcasts this fall on iHeartRadio and everywhere podcasts are available.
Additionally, Charlamagne’s wildly popular, co-anchored, nationally syndicated radio show, “The Breakfast Club,” will bring its replay podcast to The Black Effect Podcast Network as its flagship show, effective immediately. With over 4.5 million weekly listeners, “The Breakfast Club” has become the most sought after media destination for A-list talent and influential thought leaders.
“As our country’s number one audio company and podcaster, we have both the responsibility and the opportunity to give new voices a massive audience platform for creativity and innovation—and for important ideas that need to be heard,” said Bob Pittman, Chairman and CEO of iHeartMedia. “Charlamagne Tha God is an unparalleled multi-platform creator whose impact extends across radio, digital, social, TV, events and podcasts. He is uniquely qualified to bring The Black Effect Podcast Network to life, and we are lucky and honored to be his chosen partner and to continue our successful partnership of over a decade in this exciting and fast-growing arena.”
The Black Effect Podcast Network will also produce exciting limited series podcasts in conjunction with various high wattage creators and talent, musical artists, actors, actresses, sports and literary superstars to support their upcoming films, music releases and related projects.
All shows on The Black Effect Podcast Network will be distributed through the iHeartPodcast Network which is home to more than 750 original podcasts. With over 225 million downloads each month, iHeartRadio is the leading podcast publisher according to Podtrac, with a substantial lead over the next largest commercial podcaster. iHeartPodcasts span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime – and everything in between – making iHeartRadio the largest publisher of podcast content in the world. iHeartPodcasts are distributed on all major podcast platforms, including the iHeartRadio app.
PepsiCo Beverages, in collaboration with its agency partner OMD, has signed on as an inaugural partner of The Black Effect Podcast Network with others to be announced. “We knew we wanted to support this groundbreaking partnership as soon as Charlamagne and iHeart shared their vision for the network. This opportunity connects our brands to consumers through the newer trusted medium of podcasting, and more importantly, supports the overall PepsiCo strategic initiative to invest in Black communities and support diverse voices,” said Katie Haniffy, PepsiCo Beverages Head of Media. “We’ve had the pleasure of collaborating with Charlamagne in the past and look forward to our continued partnership with him and iHeartMedia on this incredibly exciting venture.”
The Black Effect Podcast Network launch lineup will include:
“Drink Champs” with N.O.R.E and DJ EFN
“All The Smoke” with Matt Barnes
“The 85 South Show” with Karlous Miller, DC Young Fly and Chico Bean
“Whoreible Decisions” with Mandii B and Weezy
“Dropping Gems” with Devi Brown
“Holding Court” with Eboni K. Williams
“Carefully Reckless” with Jess Hilarious
“Street Politicians” with Tamika Mallory and Mysonne
“Hot Happy Mess” with Zuri Hall
“Untitled” with Bonang Matheba
“Hello Somebody” with Senator Nina Turner
“P.O.D.” with Ashley and Tammy
“Straight Shot No Chaser” with Tezlyn Figaro
“Laugh and Learn” with Flame Monroe (executive produced by Tiffany Haddish)
“Checking In” with Michelle Williams
“Cut To It” with Steve Smith Sr.
“No Ceilings” with Glasses Malone
“Gangster Chronicles” with MC Eiht, James McDonald and Norman Steele
Fans can go to iHeart.com/apps to download and listen on all their favorite devices — including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, televisions, gaming consoles and more.
iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership position in audio extends across multiple platforms, including more than 850 live broadcast stations in over 160 markets nationwide; through its iHeartRadio digital service available across more than 250 platforms and 2,000 devices; through its influencers; social; branded iconic live music events; other digital products and newsletters; and podcasts as the #1 commercial podcast publisher. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio product, using data from its massive consumer base. Visit iHeartMedia.com for more company information.
About Charlamagne Tha God
Charlamagne Tha God is one of the most potent, influential, and authoritative voices in media today. He is the widely coveted, outspoken, thought-provoking co-host of the hottest nationally-syndicated radio show in the U.S., ‘The Breakfast Club,’ heard by over 4.5 million listeners each week. Charlamagne’s production company, CTHAGOD World Productions, discovers and advocates for original content and emerging talent who resonate with popular culture long before they are recognized mainstream. A cultural architect and executive producer, Charlamagne is the co-host of the popular podcast, ‘Brilliant Idiots,’. He is a New York Times bestselling author of the book, ‘Black Privilege’ and global bestseller ‘Shook One,’ which propelled him to become one of the world’s leading voices in the mental health discussion. Charlamagne will be inducted into the Radio Hall of Fame in October.
About The Black Effect Podcast Network
The Black Effect Podcast Network is a transformative network founded by renowned cultural architect, executive producer, bestselling author, and media mogul Charlamagne Tha God. In an historic joint venture with the world’s number one commercial podcast publisher, iHeartMedia, Charlamagne and iHeartMedia created the groundbreaking first-ever Black Effect Podcast Network, celebrating the most important Black culture-shapers on the planet—in education, politics, entertainment, sports and pop culture. The Black Effect Podcast Network gives rise to emerging and established content creators and storytellers whose perspective and creative vision have been marginalized and overlooked while serving an audience that has been underserved. The Black Effect Podcast Network helps its partners define their place in culture through influence, ideas, and experiences that engage, inspire, inform and empower.
Global Brand Strategist
The Britto Agency
EVP of Communications
Pastor Cal Keeps Love Alive on ‘Married at First Sight’ (EUR EXCLUSIVE!)
*For 11 seasons, “Married at First Sight” (MAFS) has been the ultimate experiment in matchmaking as couples who have never met – complete strangers – tie the knot.
If you are not familiar with the popular Lifetime series, people looking for love are matched by relationship experts (Dr. Pepper Schwartz, Dr. Viviana Coles, and Pastor Calvin Roberson-known as Pastor Cal) and agree to tie the knot before meeting their mates.
The show follows the couples for a few weeks as they experience their first meeting at their weddings, their honeymoons, meeting each other’s families, and other milestone events all the while being counseled by the experts. At the end of each season, the couples are given the chance to continue in their marriage or get a divorce.
While some may question the show’s premise, the EUR spoke to Pastor Cal recently and he said the series is genuine.
“My job on the show is to get these couples, put them together, and make sure they stay together,” said Pastor Cal. “My goal is to look at their differences, see where they’re compatible, counsel them and in some cases, threaten them, to make it work. All the experts, our focus, is simply making sure the couples stay together.”
As for a method in which the couples are matched, he added, “There isn’t a solid formula we apply to every couple. It has to be tweaked as we find out people’s peculiarities. It can be nerve-wracking but it’s rewarding in the end.”
Like many MAFS seasons, there are surprising revelations and this one, featuring couples from New Orleans, is no exception.
“Season 11 has brought us so many surprises,” Pastor Cal said. “Even in casting, one of the couples we thought would get along much quicker is one of the ones lagging behind. And one couple we thought would move slower to intimacy are moving ahead. And that’s with Miles and Karen being the slower and Woody and Amani being the faster of the two.”
He continued, “Also, by my own admission, I fall on the sword on this one, I was not expecting Bennett and Amelia to get along so well. I thought she would be put off more by his lack of profession. It was a big surprise to me.”
The next MAFS season will include Atlanta couples and after that the show heads to Houston, which is casting now. Pastor Cal told the EUR that the show adapts to the couples from each city.
“I believe that every city we film in brings a certain flavor and the participants from that city take on the flavor from that city,” Pastor Cal said. “New Orleans is laid-back, they party, and it’s a very fun city as opposed to a city like D.C. that is very political, buttoned up, and tight. But definitely we found that every city influences the participants. We definitely see different personalities coming out of each city.”
Speaking of Atlanta, Pastor Cal is the lead pastor at Progression church in the peach city. He and his wife Wendy have a marriage coaching organization that offers marriage and relationship conferences, boot camps, and seminars worldwide.
While COVID-19 may have slowed down the in-person events, that has not stopped people from contacting Pastor Cal for love connections, “Because of COVID, we’re online. I get more people through DM’s, email, etc. asking me to match them.”
And how does the church feel about the show?
“My church actually loves it.” Pastor Cal said. “They are so supportive and such an incredible group of people. They tell people about the show. Our church was actually founded on relationships, so it was an easy fit. Our church was founded on positive marriage and positive family.”
Look out for Pastor Cal’s book, “Marriage Ain’t for Punks,” slated to come out next year.
If you are interested in being on “Married at First Sight” and live in Houston, click here to apply.
For more information on MAFS’ current season, click here.
Ross Williams: ‘Made It Out’ Author Recalls Escape from Streets of New Orleans and Corporate America
*Ross Williams made it out, and then he wrote a book about it.
Growing up in New Orleans’ 7th Ward can be rife with challenges. The horror stories far exceed the successful ones. Ross’s journey is an exception, and an exceptional one.
Surrounded by a solid family with community values, Williams attended Tulane University where he studied sociology. He has gone on to become the author of two best-sellers within an eight-month span.
“Made It Out” is testimony not only to his journey, but also to the similarities of surviving the streets and corporate America. His follow-up book, “Crabs In A Barrel: War On Racism,” gives a different perspective on the phrase that focuses more on the barrel than on the crab.
Author is just one of Williams’ many hats. He is also CEO of Williams Commerce Writing Services, which aims to empower job seekers, authors and entrepreneurs.
Zenger News invited Williams for a Q&A session to learn more about his break-out book and journey of discovery.
Percy Crawford interviewed Ross Williams for Zenger News.
Zenger: How did you break the cycle, so to speak, and make it out of the 7th Ward in New Orleans?
Williams: Really learned as much as possible. So, really learning what cursed prior generations and trying to avoid those same things. A lot of that came from learning from my parents who were born in the 1940s, so a lot of my family members are older. So, I have a lot of old-school values. I had the chance to learn about life before my era… I was able to accumulate all of that and just learn from every lesson or loss that I had in life and just never settled.
Zenger: What was it like growing up there and seeing some of the things you experienced?
Williams: I had a sense of pride about my community. My mother’s side of the family has been part of the St. Bernard, 7th Ward community since it was established back in the 1930s and 40s. A lot of people talk about the downfall of the neighborhood. Of course, I discuss that in my first book, “Made It Out,” some of the things I experienced. But one of the big things my neighborhood helped with was just building a confidence about myself and my abilities. At first it was basketball and then it became a swag with everything I do. I believe that I can be the best at whatever I put my mind to.
Zenger: What made you decide to even write a book?
Williams: Really to help other people to make it out of situations that they encountered. At first when I was writing my book, it was kind of like making it out of the inner city. I felt my lessons were applicable to any environment that you can grow up in. Like I said, learning from mistakes, gravitating towards positive energy, and learning from your losses. I really just wanted to give people the blueprint because halfway through the book it became about making it out of corporate America and becoming an entrepreneur. As of right now, even just picking up from there, I’m trying to show the world that I’ve made it out since then. Since the book, I’m still making it out.
Zenger: You actually make parallels in the book about the similarities of making it out of the street life and making it through corporate America. As crazy as it sounds, there’s not very much separation, is there?
Williams: I think in society with social engineering, a lot of us feel that if we are a different race or different religion, society has taught us that the next person is very different from us. And we can’t see eye-to-eye just because we come from different worlds or experiences. Gangstas and crooked people growing up in inner cities are no different than white collar gangstas. White collar gangstas are actually more cutthroat because at least in the neighborhood you know who to look out for. In corporate America, a lot of people have ulterior motives, but they project friendly energy. It’s not really necessary. It’s not these people need me to get by like in the neighborhood. It’s just out of malice. That’s why I feel like it’s grimier in corporate America because of how it’s presented to you.
Zenger: It can be difficult to navigate that.
Williams: Right. And something that my neighborhood taught me, once I started communicating with people in higher level CEO positions or people that made in the upper six figures or north of that, just the intellect and growing the confidence once I interacted with these people, it’s like, “Oh, I can sit in these positions too.” A lot of times we are made to look at certain people as if they are superior to us, especially when we’re coming from inner cities. But we have the same abilities as those people. A lot of those people had easier routes to get there. That’s one thing of just gaining confidence along each step of your journey.
Zenger: Did you anticipate becoming a best-selling author and your books having the kind of impact that they have had?
Williams: Humbly speaking, my mom always told me, “Don’t step at all if you are going to half step.” So, I know the tears, the blood and sweat that I put into each project, or even a client’s book. I put that same energy towards everything. I’m very strategic and I move with a sense of urgency. I visualized the successes that I have had in my career so many times over and over, that all of the excitement is poured into the process each day. So, when it happens, I’m kind of militant about it, so I’m really not surprised. I really put my all into each thing and utilize my natural skillset. I haven’t been surprised so far.
(Edited by André Johnson and Judy Isacoff)
The post ‘Made It Out’ Author Recalls Escape From Streets of New Orleans and Corporate America appeared first on Zenger News.
‘A Babysitter’s Guide to Monster Hunting’ Star Tamara Smart Stops by / WATCH
*Halloween looks a little different this year for most. If you’re looking for something to get your kids in the spirit of Halloween, the new Netflix film, “A Babysitter’s Guide to Monster Hunting“ is a good start.
The film stars Tamara Smart who plays Kelly Ferguson, a babysitter turned superhero. While she is babysitting the young boy she is watching after, he is abducted by the boogeyman, played by Tom Felton (“Harry Potter”). She (Kelly Ferguson) is approached by a secret society of monster-fighting babysitters that help her on her mission to rescue the young boy.
The film isn’t just about the spooky boogeyman and monsters but the movie also focuses on kids from different backgrounds coming together to help one another. Each member of the babysitters’ secret society has a special skill, skills that they could be made for having, or even bullied by others. We talked with Tamara about all the different elements of the movie.
“I love the fact that when Kelly meets with the babysitters, they all have these different strengths that when you put them together their invincible. I’m hoping that kids will each character to relater to in some way,” says Tamara.
Smart also talks about the weakness that her character has and how the film shows her growth, from being bullied to becoming confident in who she is and not being ashamed of the things that make her, her. While watching this movie may confirm most kid’s fears about the boogeyman, but most importantly like Tamara said, hopefully kids will see themselves in the characters and can help them overcome any doubts or fears they may have about themselves.
Grab the family and some popcorn, don’t forget the flashlight, and tune into Netflix to check out “A Babysitter’s Guide to Monster Hunting.” It’s streaming now.
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